GenieTAG^TM, the company’s first commercially available, patent pending product is a small molecular weight site-specific (~200 Da), highly  hydrophilic “linker”. It allows  introduction of a single azide functional group to the protein of interest in a simple, quick and non-enzymatic way. This all comes with the added benefit of allowing the end-user to (optionally) remove the installed linker via a controlled reversible reaction, leaving the native protein untouched. 

After GenieTAG^TM has been installed on a protein of interest, the azide-functional group opens the door to a plethora of different payloads that can be conjugated via Click Chemistry – a technique that was recently awarded the Nobel Prize in 2022. 

WATCH our video for more detail~